The second annual FIPP Research Forum will be held in Amsterdam, The Netherlands, on February 15-16, 2007, at the offices of the magazine publisher, Sanoma Uitgevers. This year’s forum follows the success of the inaugural FIPP Research Forum, which was held in February 2006, in Paris.

The FIPP Research Forum is designed for professional researchers from magazine publishers or associations, from any part of the world. The forum will be conducted in the English language.

Forum’s objectives are:

* To assess existing research about magazines, within a series of topic areas; and in so doing, to improve what is available.
* To enable participants to compare notes and learn from each other’s recent experience, to the benefit of everyone’s work.
* For FIPP to promulgate the key points, as a means of helping raise standards in magazine research throughout the world.

The two-day programme will begin at 11:30 a.m. on Thursday, February 15th, and continue until approximately 4:00 p.m. on Friday, February 16th.

The programme will be structured around a series of topics of key relevance to magazines:

* Engagement: how to measure and exploit this strength of magazines.
* Measuring specific-issue readership, either as information in its own right, or as a way of measuring average-issue readership. Its attractions and its limitations. Its implications for planning magazine campaigns, particularly when combined with readership accumulation data.
* Magazine advertisement/campaign evaluation methods, particularly those using the internet for data collection: what is on the market, what are the strengths and weaknesses of each approach, and how can publishers make the best use of the tools available?
* Evidence about how magazines and the internet work together as advertising media. What has been proved so far, and what needs to be done.
* Multi-channel measurement. Proving magazines’ place in a world of dozens of media options. The arrival of mega-databases such as the IPA’s TouchPoints in the UK. In readership surveys, measuring magazine brands' multi-platform reach (i.e. combined audience to magazines' print and online offerings).
* The internet’s role as a data collection method for readership currencies, such as national readership surveys.
* Other significant developments in magazine research.

For more details, please visit www.fipp.com

Did anyone go to this???

It sounds FASCINATING and I love Amsterdam.

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