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ABM/Forrester study examines In Print, In-Person and Online
Two weeks after it was first released, interest in one of the most comprehensive studies of business media continues to grow. This exclusive critical research study simultaneously examined more than 800 marketers who operate in the business media space and 800 end-users to provide an incredibly accurate and insightful assessment of the current state and value of b2b media. In less than one week, more than 1,600 people have visited the new Forrester Research study online. ABM is giving access to two different versions of the webcasts, available online: one for members only and one for the marketing and advertising communities. Visit: http://www.americanbusinessmedia.com/abm/ABMIntellResearch2007.asp |
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TABPI's b2b editorial forum
TABPI's b2b publication forums
Editorial forums
General discussions -- journalism and b2b issues
ABM, Forrester study state of b2b media
