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InfoWorld folds print publication|
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Wordsmith |
From IDG.com ...
InfoWorld to Focus Exclusively on Online and Events BOSTON, MA - MARCH 26, 2007 - International Data Group (IDG) announces a strategic decision as part of its transformation to a web-centric company. InfoWorld’s last print edition is April 2, 2007, as the brand focuses its resources on its fast-growing online and events businesses, including InfoWorld.com, the Open Source Business Conference, SOA Executive Forum, and Virtualization Executive Forum. Unique visitor traffic at infoworld.com has increased 85% (2/06 vs. 2/07), reflecting audience migration online, as well as strategic and ongoing investments in online content, product diversification, and audience development. Approximately 10 employees, with print-related responsibilities, have been laid off at InfoWorld, which published its first issue in February 1980. InfoWorld continues to expand staffing in high-growth areas, including sales and online production. “In the past two years, we have invested heavily to grow InfoWorld’s non-print business so today its revenue is predominantly from online and events,” said Bob Carrigan, president, IDG Communications. “While a weekly issue no longer made sense at InfoWorld, print remains in demand by readers and marketers at IDG’s other media brands.” ***** What others are saying: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20...6/FREE/70326019/1078 http://paulconley.blogspot.com/2007/03/infoworld-blazes-print-free-path.html http://www.foliomag.com/viewmedia.asp?prmMID=1001013&prmID=1 http://www.rexblog.com/2007/03/24/16698/ |
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Correspondent |
My magazine is in this market and welcomed with glee this announcement, as well as a later decision by Network Computing to exit the print business. Six months after InfoWorld went digital only, its CEO, top editor and online sales director quit, along with several other high-ranking employees. The editor didn't know who he was writing for any more since InfoWorld.com could not acquire demographics from site visitors. And presumably the ad director was having trouble selling ads and quit.
You can expect the same things to happen to Network Computing soon. Without print, these publications lost, or are losing, their way. |
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TABPI's b2b editorial forum
TABPI's b2b publication forums
Editorial forums
General discussions -- journalism and b2b issues
InfoWorld folds print publication
