TABPI's b2b editorial forum TABPI's b2b publication forums Editorial forums General discussions -- journalism and b2b issues ad/edit ratios|
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Pencil pusher |
We've been discussing moving from a 60/40 to a 50/50 editorial to advertising ratio.
What do you all do? |
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Scribe |
What is the reason behind your decision to move?
There is no hard and fast rule about advertising/editorial ratios and different ratios will suit different publications, particularly in B2B publishing. |
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